
Leading distributor of renowned household brands

Expert in HVAC & Air Conditioning Solutions

A culture based on integrity, collaboration & respect

SIRUD supplies the Mauritian market with renowned brands from Procter & Gamble, such as Mr. Propre, Ariel, Pampers, Always, Head & Shoulders, Gillette and other brands like Sanytol, Duracell and Ayam.
SIRUD also distributes Top Cool, Hitachi, Gree and Carrier air conditioning equipment in the B2B market. These brands have been selected to equip major office projects, hotels, hospitality, and hypermarket projects.
Our presence extends across various countries of the Indian Ocean and different sectors of activity ranging from food and beverage brands, to health equipment, to consumer and light equipment, and to refrigeration and kitchen equipment.
The group began in Madagascar in the 19th century with SICMA Sarl (Société d’Industrie et de Commerce de Madagascar) in Madagascar. SIRUD (Société Industrielle de Représentation Universelle et de Distribution) in Mauritius, both ensure a regional presence for the Group, which also exports goods to Seychelles and Mayotte.
Our values stems from the long existing principles on which this group has been founded and how we have been doing business through different generations since 1862. The Denis family has, for 6 generations, nurtured the idea that the value of human enterprise lies in building the future and happiness of generations to come.
Our presence extends across various countries of the Indian Ocean and different sectors of activity ranging from food and beverage brands, to health equipment, to consumer and light equipment, and to refrigeration and kitchen equipment.
The group began in Madagascar in the 19th century with SICMA Sarl (Société d’Industrie et de Commerce de Madagascar) in Madagascar. SIRUD (Société Industrielle de Représentation Universelle et de Distribution) in Mauritius, both ensure a regional presence for the Group, which also exports goods to Seychelles and Mayotte.