Member of MAISON DENIS

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Our Brands

For you & your loved ones..

We represent brands of the highest quality and value for the daily-use cleaning, health and hygiene needs of consumers.

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Our Technical Expertise

For households & Industrial projects

We offer a wide range of air conditioning solutions, for residential or professional use. 

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Our Teams

A culture of integrity, progress, respect & collaboration

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Our Footprint

A solid point of contact in the Indian Ocean

We are based in six different countries in the Indian Ocean with representations in Maldives, Madagascar, Seychelles, Comoros, Reunion and Mauritius.

Present across 3 key sectors of industry in Mauritius

SIRUD supplies the Mauritian market with renowned brands from Procter & Gamble, such as Mr. Clean, Ariel, Pampers, Always, Head & Shoulders, and other brands like Sanytol, Duracell & Ayam. All are famous names sought after by the locals. SIRUD also distributes Top Cool, Hitachi, and Carrier air conditioning equipment in the B2B market. These brands have been selected to equip major office projects, hotels, hospitality, and hypermarket projects.

TRUSTED BRANDS IN OUR PORTFOLIO

Our Values

Our values stems from the long existing principles on which this group has been founded and how we have been doing business through different generations since 1862. The Denis family has, for 6 generations, nurtured the idea that the value of human enterprise lies in building the future and happiness of generations to come.

  • Collaboration
  • Integrity
  • Respect
  • Progress
  • Accountability

Groupe Denis Frere Ocean Indien

A strong partner and footprint in the Indian Ocean

The Denis Group draws its strength and stability from three different activities, in which the group is able to achieve and maintain a high level of professionalism and excellence.

3
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ACTIVITIES

50
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BRANDS

5
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COUNTRIES

200
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COLLABORATORS

History

The Denis Group has a fascinating 160 years of history.

Our presence extends across various countries of the Indian Ocean and different sectors of activity ranging from food and beverage brands, to health equipment, to consumer and light equipment, and to refrigeration and kitchen equipment.

The group began in Madagascar in the 19th century with SICMA Sarl (Société d’Industrie et de Commerce de Madagascar) in Madagascar. SIRUD (Société Industrielle de Représentation Universelle et de Distribution) in Mauritius, both ensure a regional presence for the Group, which also exports goods to Seychelles and Mayotte.

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Marketing Campaigns

Recent Marketing activations